Privacy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is R&G Faserverbundwerkstoffe GmbH, Im Meißel 7, 71111 Waldenbuch, Germany, Tel.: +49 7157 530460, Fax: +49 7157 530470, Email: info@r-g.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3 The controller has appointed a data protection officer, who can be contacted as follows: "ELECTRONIC IMAGE CONSULTING, Jens Eilers, Bredkamp 64a, 22589 Hamburg, +49 (0)40 – 87 97 05 37, datenschutz{at}r-g.de"
2) Data Collection When Visiting Our Website
2.1 When using our website purely for informational purposes, meaning you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/referrer from which you came to the page
- Used browser
- Used operating system
- Used IP address (possibly in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser’s address bar.
3) Hosting & Content Delivery Network
3.1 For hosting our website and displaying content, we use a provider that performs its services exclusively on servers located within the European Union, either itself or through selected subcontractors.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
3.2 Cloudinary
We use a content delivery network provided by the following provider: Cloudinary Ltd., 3400 Central Expressway, Suite 110, Santa Clara, CA 95051, USA
This service enables us to deliver large media files such as graphics, content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website according to Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies – small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device longer and allow us to save page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in your browser’s cookie settings overview.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of a contract, in accordance with Art. 6 para. 1 lit. a GDPR in case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interest in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can set your browser to inform you about the setting of cookies and decide individually on their acceptance or to exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
When you contact us (e.g., via contact form or email), personal data will be processed solely for the purpose of handling and responding to your inquiry and only to the extent necessary.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted once it can be inferred from the circumstances that the relevant matter has been conclusively clarified and provided that no statutory retention obligations exist.
6) Data Processing When Opening a Customer Account
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed as necessary when you provide it to us when opening a customer account. The data required for account creation can be found in the input form on our website.
You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. Your data will be deleted once all contracts concluded through the account have been fully processed, no legal retention obligations oppose deletion, and there is no legitimate interest in further storage.
7) Use of Customer Data for Direct Advertising
Rapidmail
Our email newsletters are sent via the following provider: rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg, Germany
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided during newsletter registration to this provider pursuant to Art. 6 para. 1 lit. f GDPR so that they can handle the newsletter distribution on our behalf.
Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also performs a statistical evaluation of newsletter campaigns using web beacons or tracking pixels included in the emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed but not combined with other datasets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits the transfer to third parties.
8) Data Processing for Order Handling
8.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order process in order to inform you personally within the scope of our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact data will be strictly used for communications about updates we owe and will only be processed by us as necessary for this purpose.
For the processing of your order, we also work with the following service providers who support us in whole or in part in executing concluded contracts. Certain personal data will be transmitted to these service providers according to the following information.
8.2 Use of Payment Service Providers
- Amazon Pay
This website offers one or more online payment methods from the following provider: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
If you select a payment method from this provider that involves an advance payment (e.g., credit card payment), your payment data (including name, address, bank and card information, currency, and transaction number) and order details will be forwarded to the provider pursuant to Art. 6 para. 1 lit. b GDPR. This data is only passed on for the purpose of payment processing and only to the extent necessary.
- ipayment
This website offers one or more online payment methods from the following provider: 1&1 Internet AG, Elgendorfer Str. 57, 56410 Montabaur, Germany
If you select a payment method from this provider that involves an advance payment (e.g., credit card payment), your payment data (including name, address, bank and card information, currency, and transaction number) and order details will be forwarded to the provider pursuant to Art. 6 para. 1 lit. b GDPR. This data is only passed on for the purpose of payment processing and only to the extent necessary.
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from this provider that involves an advance payment, your payment data (including name, address, bank and card information, currency, and transaction number) and order details will be forwarded to the provider pursuant to Art. 6 para. 1 lit. b GDPR. This data is only passed on for the purpose of payment processing and only to the extent necessary.
If you select a payment method that involves us making an advance payment, you will be required during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and possibly data regarding an alternative payment method).
To safeguard our legitimate interest in assessing your creditworthiness in such cases, we will transmit this data to the provider for the purpose of a credit check pursuant to Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider assesses whether the payment method you selected can be offered with regard to potential payment or default risks.
The credit report may contain probability values (so-called score values). If score values are included in the credit check result, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among others, is included in the calculation of the score values.
You can object to the processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
9) Web Analytics Services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your usage of our website.
By default, Google Analytics 4 sets cookies when visiting the site—small text fragments stored on your device that collect certain information. This information includes your IP address, which Google truncates by removing the last digits to prevent direct identification.
The information is transmitted to Google servers and further processed there. Transfers to Google LLC in the USA are also possible.
Google uses the collected information on our behalf to evaluate your website usage, compile reports on site activity for us, and provide other services related to website and internet use. The truncated IP address transmitted by your browser in the context of Google Analytics is not merged with other Google datasets. Data collected via Google Analytics 4 is stored for two months and then deleted.
All processing described above, especially setting cookies on your device, takes place only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 is not deployed during your visit. You may withdraw your consent for the future at any time. To exercise your right of withdrawal, please disable this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and https://policies.google.com/technologies/partner-sites
Demographic Features
Google Analytics 4 uses the feature "demographic features" to generate statistics about visitors’ age, gender, and interests by analyzing advertising and third-party information. This helps identify audiences for marketing activities. The collected data is not tied to any specific individual and is deleted after two months.
Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may—subject to your consent under Art. 6 para. 1 lit. a GDPR—cross-device analyze your usage and build models (e.g., cross-device conversions). We receive no personal data from Google—only aggregated statistics. To stop cross-device analytics, you can disable "Personalized Ads" in your Google account settings. See the instructions at: https://support.google.com/ads/answer/2662922?hl=de. Additional information on Google Signals is available here: https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As a further extension of Google Analytics 4, the "User IDs" feature may be used on this website. If you consented to the use of Google Analytics 4 under Art. 6 para. 1 lit. a GDPR, created an account on this website, and log in across multiple devices, your activities—including conversions—can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU–US Data Privacy Framework, which is based on an adequacy decision of the European Commission and ensures compliance with European data protection standards.
9.2 Google Tag Manager
This website uses the "Google Tag Manager", a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical framework to bundle and manage various web applications—including tracking and analytics services—via a unified interface. The Tag Manager itself does not store or read data on users' devices, nor does it perform independent data analysis. However, when a page is loaded, your IP address may be transmitted to Google and potentially stored. Transfers to Google LLC servers in the USA are possible.
This processing only takes place if you have given us your explicit consent as specified under Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager is not used during your visit. You may withdraw your consent at any time with future effect by disabling the service via the "Cookie Consent Tool" on the website.
We have concluded a data processing agreement with Google to ensure the protection of our visitors’ data and to prohibit unauthorized third-party disclosure.
For data transmission to the USA, the provider has joined the EU–US Data Privacy Framework, based on an adequacy decision of the European Commission, to guarantee compliance with the European data protection standard.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
10) Retargeting / Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the service "Meta Pixel" provided by Meta Platforms Ireland Limited, 4 Grand Canal Quay, Dublin 2, Ireland ("Meta").
When a user clicks on an ad we placed on Facebook and/or Instagram, the URL of our linked page is appended with a parameter via "Meta Pixel". This URL parameter is then recorded in the user's browser after a redirect, via a cookie set by our linked page.
This allows Meta to identify visitors to our online offering as a target audience for displaying ads. We use this service to show our Facebook and/or Instagram ads only to users who have shown interest in our site or possess certain traits (e.g. interests inferred from visited pages) that we transmit to Meta ("Custom Audiences").
Additionally, Meta Pixel can track whether users who clicked an ad are redirected to our website and what actions they take there ("conversion tracking").
The data collected is anonymous to us, meaning we cannot trace it to individual users. However, Meta stores and processes the data, which may be linked to user profiles and used for its own advertising purposes.
All processing described above—especially setting cookies to read information from your device—is performed only if you have given us your explicit consent under Art. 6 para. 1 lit. a GDPR. You may withdraw this consent at any time for future effect by disabling the service via the "Cookie Consent Tool" provided on the site.
We have concluded a data processing agreement with Meta that safeguards our visitors’ data and prohibits unauthorized third-party disclosure.
Information generated by Meta is typically transmitted to a Meta server and stored there; transfers to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider adheres to the EU–US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
10.2 Google Ads Remarketing
This website uses retargeting technology provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
To this end, Google sets a cookie in your browser, which, using a pseudonymous cookie ID and based on the pages you visited, enables interest-based advertising. Additional data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account, and to use information from your Google account to personalize ads you see online. If logged into Google during your visit, Google may combine this data with Google Analytics data to create cross-device remarketing audience lists. In such cases, your personal data may be temporarily linked with Google Analytics data to form audience segments. Google Ads Remarketing may involve transmission of personal data to Google LLC servers in the USA.
All processing described above—particularly cookie-based data collection—is only conducted with your explicit consent under Art. 6 para. 1 lit. a GDPR. Without consent, retargeting technology is not used during your visit.
You may withdraw your consent at any time for future effect by disabling the service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider adheres to the EU–US Data Privacy Framework, ensuring compliance with European data protection standards based on an adequacy decision by the European Commission.
More details on Google’s processing and its handling of website data can be found here: https://policies.google.com/technologies/partner-sites
Additional privacy policy information from Google can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
10.3 Microsoft Advertising
This website uses retargeting technology provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052‑6399, USA.
This enables us to present personalized, interest-based ads to visitors who have shown interest in our shop and products. Ads are displayed based on cookie-based analysis of past and current usage behavior, without storing personal data. In retargeting, a cookie is stored on your device to record pseudonymized interest data and customize ads accordingly. These cookies are small text files stored on your device. Thus, advertising displayed to you likely aligns with your product and information interests.
All processing described above—especially setting cookies to read device information—is carried out only if you have given us your explicit consent under Art. 6 para. 1 lit. a GDPR. Without consent, the retargeting technology is not deployed during your visit.
You may revoke your consent at any time for the future by disabling this service via the "Cookie Consent Tool" provided on the site.
For data transfers to the USA, the provider adheres to the EU–US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
10.4 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052‑6399, USA.
For Universal Event Tracking, a tag on each page of our website interacts with the conversion cookie set by Microsoft. This interaction enables tracking user behavior on our site and sends the collected information to Microsoft. The goal is to statistically record predefined objectives (e.g., purchases or leads) to better tailor our offers. These tags never personally identify users.
All processing described above—especially setting cookies for reading device information—is performed only if you have given us your explicit consent under Art. 6 para. 1 lit. a GDPR. Without consent, the retargeting technology is not used during your visit.
You may revoke your consent at any time for the future by disabling this service via the "Cookie Consent Tool" on the website.
For data transfers to the USA, the provider adheres to the EU–US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
10.5 Reddit Tracking Pixel
This website uses conversion tracking technology provided by Reddit Inc., 420 Taylor Street, San Francisco, CA 94102, USA.
If you landed on our website via an ad on the provider’s domain, cookies or comparable technologies (tracking pixel, web beacons, pings, or HTTP requests) may be used to measure ad effectiveness.
Certain device and browser information—including possibly your IP address—is collected via the tracking technology to capture predefined user actions (e.g., completed transactions, leads, searches, product page views) for statistical evaluation of user behavior after ad referral. This data helps optimize our offering.
All processing described above—especially setting cookies to read information from your device—is only performed if you have given us your explicit consent under Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time for future effect by disabling this service using the "Cookie Consent Tool" provided on the site.
We have concluded a data processing agreement with the provider to protect our visitors’ data and prohibit unauthorized third-party disclosure.
For data transfers to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
11) Site Features
11.1 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC., USA
When you access a page on our website containing such a plugin, your browser establishes a direct connection to the provider’s servers at the latest when the video is played, in order to load the content. Certain information, including your IP address, is transmitted to the provider during this process.
When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent misuse.
If you are logged into a user account with the provider during your visit, your data will be directly associated with your account when you click on a video. If you do not want this association with your account, you must log out before clicking the play button.
All processing described above, in particular the setting of cookies to read information on the device used, takes place only if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider is certified under the EU–US Data Privacy Framework, which, based on an adequacy decision of the European Commission, ensures compliance with the European data protection level.
11.2 Google Maps
This website uses an online mapping service provided by: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. Using this service allows our location to be displayed and can make any potential travel to us easier.
When accessing subpages that include the Google Maps map, information about your use of our website (e.g., your IP address) is transmitted to Google's servers and stored there. This may also involve a transfer to servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account you are logged into or whether a user account exists. If you are logged into Google, your data will be directly associated with your account. If you do not want this association with your Google profile, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them.
The collection, storage, and analysis are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Google’s legitimate interest in displaying personalized advertising, market research, and/or the customized design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google while using Google Maps, you can completely disable the Google Maps web service by deactivating JavaScript in your browser. Google Maps and the map display on this website will then no longer be usable.
Where legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a GDPR for the above-described processing of your data. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the objection option described above.
For data transfers to the USA, the provider is certified under the EU–US Data Privacy Framework, which, based on an adequacy decision of the European Commission, ensures compliance with the European data protection level.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
11.3 Google Translate
This website uses the "Google Translate" translation service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. To automatically display the translation in your selected language, your browser connects to Google's servers. Google uses so-called "cookies", which are text files stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including your shortened IP address) is generally transferred to a Google server and stored there. This may also involve a transfer to servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies to read information from your device, is carried out only if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the USA, the provider is certified under the EU–US Data Privacy Framework, which, based on an adequacy decision of the European Commission, ensures compliance with the European data protection level.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called “Cookie Consent Tool” to obtain effective user consents for cookies requiring consent and cookie-based applications. The “Cookie Consent Tool” is displayed to users as an interactive interface when the page is accessed, where consent can be given for certain cookies and/or cookie-based applications by ticking checkboxes. Only if the respective user gives consent by ticking the boxes will such cookies/services be loaded. This ensures that cookies are only placed on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies, and thus in the legally compliant design of our online presence.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are legally obliged to make the use of technically non-essential cookies dependent on the user's consent.
Where necessary, we have concluded a data processing agreement with the provider to ensure the protection of our site visitors' data and to prohibit unauthorized disclosure to third parties.
Further information about the provider and the settings options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13) Rights of the Data Subject
13.1 Applicable data protection law grants you the following rights as a data subject with respect to the controller regarding the processing of your personal data (rights to information and intervention), whereby the respective legal basis is indicated:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent given pursuant to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
14) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—if applicable—also by the respective statutory retention period (e.g., commercial and tax retention periods).
If the processing of personal data is based on an explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.
If statutory retention periods apply for data that is processed within the scope of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, such data will be routinely deleted after the expiry of the retention periods, provided it is no longer required for contract performance or initiation and/or there is no legitimate interest on our part in continuing the storage.
If personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
If personal data is processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, such data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the specific information of this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.